Having a mobile app for your business is not enough. The mobile apps help to boost user engagement. Hence, in-app notifications help to increase engagement and enhance app revenues. Both user engagement and in-app notifications share a symbiotic relationship. And it becomes essential for any digital product business to focus on this metric to make it a success.
In the present scenario, user engagement is seen as a pivotal metric to measure the success of any mobile application. Hence, it is not only about acquiring new users but retaining the users and ensuring that the users find value in your digital products. Therefore, in-app notification is a way to guarantee customer loyalty, higher conversion rate and overall app growth.
Our team of mobile app developers at Core Techies a mobile application development company in the Netherlands will highlight the role In-App Notifications play to enhance the user interactions on your mobile apps
Leading Mobile App Development Companies In The Netherlands.
Role of In-App Notifications to Boost User Engagement in Your App
In-app notifications act as nudges for mobile app developers and marketers to keep your users engaged. Hence, marketers and app developers need to plan your in-app notification to increase your user experience. It can be used as a tool to explore new features, used as a reminder for new events etc. Therefore, in-app notifications help to build long-term connections with your users It would not b wrong to say that in-app notifications are like bridges that link users to your mobile app’s content that is relevant, timely and tailored to your user’s preference. It is the best thing you plan your in-app notification strategy to boost user engagement on your mobile applications.
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4 Powerful Strategies for Boots User Engagement Using In-App Notifications
#1. Send Reminders
In-App notifications can be used as reminders for your users. You can send in-app notifications to existing users and remind them why they downloaded their app. Hence, it will make the users active again on your mobile application and increase user interactions. For instance, if it is a travel booking mobile app, you can send ” You have been working hard for months, Maybe, you deserve a break and enjoy some me time at your favourite place.” We have some budget-friendly travel packages for you!
#2. Push Offers and Discounts
Often you might have seen that food delivery mobile apps like Zomato notify you whenever they run offers or discounts. Moreover, mobile apps like Ajio and Nykka send gentle reminders before running any sale. These reminders and discounts offer help users to avail the items at less price and save a lot of money in their pockets. Therefore, incentives and discount offer work as a perfect strategy to boost user engagement on your mobile application.
#3. Invite the Dormant User
In-app notifications can be used to make your existing active again on your mobile application. This can be achieved by sending reminders or re-introducing your mobile app to your users. Hence, send creative customised notifications to your users highlighting what they can do with your app.
#4. Onboarding New Users
Sending welcome messages to a new user can be useful to retain users to your mobile app. Hence, sending a welcome promo code make the user instantly buy something he needs using your mobile app. Welcome offers are liked by the users and encourage new users to make purchases.
Wrapping Up
In the ever-evolving mobile app development industry, retaining mobile app users’ attention is an art. The mobile app developers at Core Techies suggest that in-app notifications work as touchpoints. it is used to boost user engagement and attract potential users to mobile apps. Therefore, it is essential to leverage in-app notifications to build trust and brand loyalty.
Core Techies offers robust mobile app development services to founders who want to transform their app idea.
