Often brands want to market their products on the platforms offering highest potential to grow their audience. Are you a digital creator who uses social media platforms to publish useful content for your target audience? Do you want to know the top 4 platforms offering the biggest potential to grow your audience in 2023?
Keep reading and exploring to know the secret sauce to grow your brand on social media.
The year 2023 is a year of revolution itself. You may be wondering why? This is because it brought the revolution of AI in every sector. Almost 3000+ AI tools have been launched so far that the brands can use to make their task simple and fast. Isn’t it great? Brands across the globe want to grow their social media presence on the platforms because they want to focus on omnichannel marketing. Therefore, the success of omnichannel marketing will help them customer relationships and enhance their overall revenue. But this is only possible if the brands or small business organisations choose the right platform to strategically build their online presence.
In addition to this, the creator economy has seen significant growth since 2021. This number is only tripling with time. As a result, it is observed that the demand for mentorship and monetisation opportunities is increasing among the aspiring creator community. Therefore, according to the creator economy report over 40% of users are giving tips to social media creators. The aim is to appreciate their effort and financial support in creating useful content.
6 Platforms Offering Highest Potential to Brands to Grow their Audience. Find Out
If you are a brand that wants to grow its social media presence. It becomes essential to choose the right social media platform that can help you reach the right target audience. The success of any brand that you might follow on social media depends on the study they do before even creating their profiles on social media platforms. Therefore, apart from choosing the right platform, it is necessary to post content that can attract your audience to interact with it. Core Techies, a digital marketing company in India highlights the top platforms offering highest potential to brands in 2023.
Before we dive into the main topic of the blog. Let us together have a look at the favourite social media platforms of the creator.
- Tiktok (28%)
- Instagram (16%)
- YouTube (23%)
- Facebook (17%)
- Twitter (8%)
- Other (8%)
The following list published by IMF highlights the most favourite platforms among the creators using social media to build their personal brands. And among all the social media platforms, TikTok becomes the clear winner and creators across the globe find it to be the best platform to build and grow their businesses organically.
How Should Small Businesses Leverage Social Media Marketing?
Popular Social Media Platforms Brands Should Use to Grow in 2023. Explore.
Let us explore the top 4 platforms offering the highest potential to brands to grow their social media presence in 2023. Keep reading and keep exploring!
#1 Instagram:
Instagram is providing highest potential to brands on social media to grow their audience. However, 23% of brands use it to grow their business in 2023. This is because today Instagram has become an online marketplace where every Instagram user is trying to either grow their audience or sell their products to grow their business. Therefore, Instagram is no longer a social media platform where users only shared their aesthetically beautiful images with their friends and family. It has become a platform that provides potential to small business owners to build a 6-figure business online and create a name for themselves by simply posting about their products and services.
#2. TikTok
TikTok provides the second highest potential (20%) to brands across the globe to significantly increase their audience on social media in 2023. The fall in the numbers can be seen because the platform is currently banned in almost 12 countries. Therefore, the social media platform is not working in countries like India, Europe, Canada etc. Hence, if you are a business owner and want to target an audience living in countries where TiTok, a short video-making platform is banned. It is better to use other social media platforms too apart from TikTok to sell your services and products globally.
#3. Facebook
Facebook continues to be on the list of platforms offering the highest potential to grow its audience in 2023. With over 2.8 billion monthly active users, Facebook provides a vast pool of potential customers and followers who can be your loyal customers. Hence, if you are planning to build a successful business using Facebook. It is necessary to think beyond building a Facebook page. This is because posting engaging content alone cannot help you grow your business. Therefore, you need to focus your energies on creating videos and conducting live on the Facebook page to reach a wider audience. Apart from this, Facebook’s robust advertising platform can significantly amplify audience growth.
#4 Youtube:
Youtube is used by almost 15% of brands to utilise the potential it offers to brands to enhance their growth. However, the new feature of Youtube Shorts introduced by the platform is helping small creators to grow their audience. It helps you create interesting short videos to allow the users scrolling YouTube Shorts to engage with your content. Therefore, if you are starting on YouTube, you can start by posting short videos and increasing your subscribers.
Wrapping Up
businesses and content creators need to harness the power of social media platforms that offer the highest potential for audience growth. Platforms such as TikTok, Instagram, LinkedIn, Twitter and Facebook present exciting opportunities to expand your reach and engage with potential buyers. Therefore, using platforms offering the highest potential to grow the audience will help you establish your brand. In addition to this, building a personal brand on LinkedIn will help you establish yourself as a thought leader.
Moreover, by strategically leveraging these platforms, creating compelling content, and actively participating in their respective communities. You can unlock the doors to unprecedented growth. Hence, it is the best time to embrace the possibilities offered by these platforms, adapt to emerging trends, and embark on an exciting journey of audience expansion in 2023.
Do you want to hire a professional digital marketing agency to make your task easy? Core Techies, a digital marketing agency will help you grow your brand organically.
Get in touch with us now!
