One way to drive growth is to prioritise mobile apps. It helps businesses to stay ahead of the competition in the market. Do you want to know why to prioritise mobile applications and achieve your business goals? If yes is your answer, this blog is for you to read and know how retailers and e-commerce businesses are making the right efforts to build a loyal customer base.
If we conduct a poll today about where you spent your maximum time when you are using your mobile phone? The sure-shot winner would be mobile apps. isn’t it? In this era where everyone has a smartphone in their hands, they all are busy using some or other mobile application on their phone. Hence, the aim is to complete the tasks faster, enhance productivity, or keep themselves entertained. Therefore, mobile app usage by people across the globe is increasing every passing day.
Benefits of Having a Mobile App Related to Your Business.
According to recent data, 80% of people across the globe spent their time on mobile applications. This not only suggests that mobile apps have become an important tool for businesses today but they can also be one of the prime reasons brands are winning the competition in their industry.
Here are some of the reasons why having a mobile application related to your business is not a bad idea!
- Create a loyal customer base
- Increase interactions
- Bring your brands and product in front of your users
- Helps to build direct customer relationships
- Best way to market your products and enhance accessibility.
Apart from the above-mentioned reasons, many more reasons are influencing both retailers and e-commerce businesses are prioritising mobile apps. So, the mobile app developers and experts in Core Techies a mobile app development company in India, suggest that now is the best time to prioritise mobile apps and enjoy the success tomorrow.
Know Why You Should Prioritise Mobile Apps to Stay Ahead of Your Business?
Marketing teams across the globe are now focussing their energies on how they can implement strategies that can help them make the business a success. Hence, according to a survey, 81% of retailers and 75% of e-commerce companies are planning to double their investment to market their mobile apps. over 12 months. Therefore, this will help them win the market and stay ahead of the competition.
Here are the reasons you should start prioritising your mobile application in 2023:
#1. Prioritise first-party data:
We all know mobile apps can act as an important tool in collecting consented first-party data. Hence, developing a mobile app for your business not only helps you increase interactions and retain customers. It is a great way to outpace the competitors and generate 2x revenue by marketing and advertising their mobile applications.
#2. A two-way medium to communicate with your customers:
It is necessary to look for ways that can help you collect first-party data. This can be achieved either by doing omnichannel marketing, or loyalty programmes. Thus, you need to establish ways that can motivate your customers to share their information like email addresses with you.
#3. Give a seamless experience from one platform to another:
Another key aspect that you need to focus on if you are planning to prioritise mobile apps is to provide a seamless experience to your customers. This means that a brand should provide a frictionless experience to its customers both online and offline. Hence, it will not be wrong to say that marketers need to create strategies for omnichannel marketing. Mobile app marketing becomes successful when the team tries to build user journeys keeping all the platforms in their mind.
It is rightly said that having a product alone cannot guarantee success. You need to focus on multiple things, and platforms and invest in marketing to taste success. Therefore, marketers who prioritise mobile apps and invest in their app strategies help better position and drive meaningful business in the future.
Do you want to get a robust mobile app developed for your business? Core Techies is the best mobile app development company in the Netherlands.
Reach out to us and get your app ideas validated by us!