Are you finding it difficult to improve your mobile app search rank? App store optimization is the process of optimizing mobile apps to rank higher in the app’s store search results. The app store has millions of apps in the app stores. But to reach the relevant users you need to ensure effective App Store Optimization. Do you want to rank your app higher in the app store? Core Techies Mobile App Development Company brings to you 5 effective rules to follow while ranking the app in app stores. Hence, app store optimization aims to let the users find your apps easily and to increase the number of downloads.
What are the 5 effective rules of App Store Optimization to improve mobile app search rank on the App Store?
It is essential to rank your mobile app higher on App Store and Google Play to earn profits from the product you have developed for your target audience. However, this is only possible through app store optimization. Are you curious to know the 5 effective ways to optimize your mobile application? Core Techies, a mobile app development company in the Netherlands, bring to you 5 effective rules of App Store Optimization.
- An Attractive description is a key:
William Shakespeare says “What’s in a Name? But our professional app developers suggest that when it comes to improving the rank of the mobile application everything starts with the title you use on the App Store. Moreover, both Apple Store and Google Play Store have different limitations of characters to name your app. Thus, it is essential to use common words that your prospects may type to search for similar apps. It is also necessary to follow the guidelines issued by the App Store and Google Play Store while doing ASO for your product.
- Use Appropriate Keywords:
The article you are reading currently to find the solution to your problem related to ASO is also stuffed with appropriate keywords. Similarly, the keywords also play a vital role in App Store Optimization to help your target audience discover your app among millions of apps in the app store. Furthermore, Core Techies Mobile App Development Company in Singapore, ensures that the most important keyword for your app should be included in the first 50 words used to describe your mobile app. While brainstorming on the keywords you need to focus on writing about the problem and the solution your mobile application will offer to your prospects. Therefore, a well-researched description with appropriate keywords can enhance your app’s visibility and increase the number of downloads.
- Use High-Quality Screenshots
A visual appeal stays longer and helps the users to take instant decisions. The screenshot you use in your App Store Optimization should create a pictorial solution in the mind of the users. In addition to this, the users often take less than 10 seconds to take the call of action. Hence, you should use high-quality screenshots on both App Store and Google Play Store. We suggest our clients include screenshots that highlight useful features and unique options a user can find in your app to solve the problem.
- App Preview Videos:
The rise in video marketing has made it important to include a preview video. The preview video should describe the problem, features and the solution the app will provide to the users. A concise preview video can help the users understand your product better and inform them about the utility of the mobile application. Therefore, preview video can act as a guide to your users and help increase your app downloads and bring in more profit to you.
- Meaningful Reviews
The reviews on your app window play an important role to influence the user’s decision to download the app. Often you too might have relied on rankings and reviews before buying anything from the e-commerce website. Hence, you should add meaningful reviews about your mobile app. The users are looking for apps that provide a relevant solution to their problems. A positive review of the app will make the other users download the app. The quantity and the quality of reviews mentioned below the mobile application improve the rank. It also makes your product authentic in the eyes of your target audience.
Wrapping Up!
The App Store Optimization helps the users to search your app among millions of apps available in the app stores. Our professional developers stress on app store optimization because it not only enhances the visibility of your app. But it puts your app in front of the relevant users. Thus, to increase your app revenue and conversion rates you must use app store optimization to rank it higher.
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