App Store Optimization (ASO) has become a trendy phrase in the mobile industry. The reason is that mobile app marketers are exploring this technique to rank higher in search results for popular keywords. ASO is also for increasing the visibility of your app, which enables you to get more downloads and ultimately creates a powerful growth-hacking strategy for your mobile application.
Many factors affect ASO, such as app store search rankings, discoverability, conversion rates, ratings and reviews. To have a successful ASO strategy, you need to pay attention to these elements.
As mobile marketers, we should always track the metrics affecting ASO to tweak our strategies and campaign components. We should know which factors to improve to see better results in our app store optimization campaigns. But before that, the Following Are the Benefits of App Store Optimization for Your Mobile Application:-
#1 More Visibility in the App Stores for Better Rankings
The reason ASO is so important is that it helps your app rank higher in the App Store. This means that more people will see your app, which will result in more downloads.
When you optimize your app, you increase the chances that people looking for apps similar to yours will find your app. You also increase the chances that people who have never heard of your app before will see your app.
#2 Better Conversion Rates from App Store Searches
When people find your app through a search in an app store, the conversion rate is the percentage of people who download your app from the people who see it.
So, if you want to increase downloads, you need to improve your ranking. One way to do this is by doing ASO.
Of course, the most remarkable thing here is to make a great app. You can’t expect people to find and download your app if it has a good rating or many positive reviews.
#3 Increased Visibility Means More Downloads
When you are looking for a new app, what do you do? You probably go to an app store and find an app that matches your criteria.
Your chances of finding a relevant app in the App Store depending on how well it is optimized.
The higher your app is ranked in the App Store, the more visible it will be. Further, this means that more people will see it and download it.
So, how do you increase your app’s ranking? You can optimize your app for the App Store using the right keywords.
This way, more people will find your app on an App Store search and download it.
#4 Downloads Mean Better Engagement and Retention Rates
If you have more downloads, your app will be more popular. And if your app is more popular, it means that it is more successful.
One way to increase downloads is by doing ASO. As we’ve mentioned before, the higher your app ranks in search results, the more people will download it.
But just because you have higher numbers doesn’t mean that your app has a better engagement or retention rates. To increase your engagement and retention rates, you need to make a great app that people will love to use.
When you have high engagement and retention rates, people are using your app more and are more likely to keep using it in the future. This means that you will have more loyal users, which means you are doing something right.
Of course, the best way to increase engagement and retention rates is by making a great app, but the next best thing you can do is increase your ranking.
Some people might argue that ASO is more important than app design, and this is because app design is something you can’t change once your app is released.
But ASO is something that you can change and improve. So, if you’re not getting the results you want from your app, you can always do more ASO.
Up next, in this article, we will give you some tips to help you do ASO for your mobile application.
Tip 1: Find The Best App Store Keywords
App store keyword optimization is selecting the best keywords for your app to increase its visibility and chances of being found. When people search for an app in the App Store or Google Play, your app will be shown in the search results if it has a good ranking and uses the right keywords.
App store keyword optimization differs from SEO (Search Engine Optimization). With SEO, you are trying to optimize your website to rank higher in search engine results. With ASO, you are optimizing your app to rank better in the App Store or Google Play.
ASO Tools provide you with a list of keywords that you can use to optimize your app. Some tools also allow you to download the complete list of keywords, which you can then use in your app’s description, title, and other metadata.
Tip 2: Optimize Your App’s Title
The title of your app is one of the most critical factors that determine your app’s ranking in the App Store or Google Play. The title should be short and to the point, but it should also include the keywords you want to optimize.
Remember that only the first few words in your app’s title will be displayed, so it’s essential to use the keywords you want to optimize early in your title.
Tip 3: Optimize Your App’s Description
The description is one of the most important parts of your app’s metadata, and this is where you will tell users what your app is all about and what they can expect when they download it.
When writing your app’s description, explain all the features of your app and how it can help or entertain your users. You should also include some keywords you want to optimize for, as these words will help your app rank higher in the App Store or Google Play.
Tip 4: Use Good Screenshots
The screenshots of your app are just as important as the keywords and the description. Screenshots help users understand what your app is about and can sometimes be better than a long description. So, spend some time on your screenshots.
Tip 5: Get Positive Reviews & Ratings
Getting positive reviews and ratings is another factor that can increase your app’s ranking. Users trust apps with many positive reviews and ratings more than apps with few or no reviews.
When users see an app with many positive reviews, they are more likely to download it than apps that have few or no reviews. An excellent way to get more positive reviews is to include request review prompts within your app.
If you are looking to improve the visibility and ranking of your app in the App Store or Google Play, consider using App Store Optimization (ASO). ASO is optimizing your app for the App Store or Google Play to improve its visibility and ranking. When done correctly, ASO can help you increase your app’s downloads and revenue.