Do you want to know how you can increase the user retention rate on your mobile apps? It is easy to get more downloads, but the real task is to retain the users on the mobile app isn’t it? We will discuss easy ways to maintain your retention rate and enhance user engagement on your mobile apps.
Often we see the success of a mobile app is measured by the number of downloads. Hence, the success on the other hand should be measured by the user retention rate on a mobile app. Do you want to know what is user retention? Why is important to retain the users on your mobile application? Core Techies, a mobile app development company in India is answering all the questions in this blog post.
Benefits of User Retention. Find Out
In simple words, it is a percentage of your user base actively using the mobile app in a set period. However, business owners and mobile app developers need to experiment and come up with innovative ways to enhance engagement. Do you want to know the benefits of user retention? We have listed the benefits below:
- App retention requires less investment than acquiring users.
- Enhance User Loyalty and profits
- Helps to improve your mobile application
The following benefits help to provide a better user experience to the users while they use our mobile applications. In addition to this, we can take inspiration from many popular apps, for instance, Zomato, Myntra, Uber, Subway Surf etc. They use innovative and engaging ways to keep the users glued to the mobile app.
Ways to Increase User Retention Rate on Your Mobile Applications
A report by Statista suggests that not all mobile app categories can boost the same degree of user retention on day 30. While comic apps were able to retain 33.8% of users on day one in August 2020. Moreover, different mobile app categories have different retention percentages. It depends on the innovative ways adopted by the business to enhance the engagement rate of the users using the app.
In this blog post, we are highlighting 5 quick ways to enhance your mobile application retention time. So, without wasting much time let us dive straight into the topic.
1, Role of ASO:
When it comes to retaining users on the mobile application. here is one thing that needs to be worked on first, it is called user acquisition. Hence, it is initiated by following an app store optimisation strategy. This is because the right app store optimization technique will help you acquire the right set of users. Therefore, to do so, you need to target the right keywords, informative app description and visually appealing screenshot.
2. Quick Onboarding Process:
It is essential to keep the mobile app onboarding process quick and efficient for the users. Moreover, it is always easy to have someone to guide you when you explore a new adventure. Similarly, when a user installs a new mobile app it becomes easy for the user to set up the app account if you create in-app tutorials or pop-ups to indicate the steps, The aim is to make the onboarding process fast and efficient.
3. Customised Push Notifications
Push notifications are a great way to bring back the users to your app and motivate the to engage. The push notification feature is best utilised by apps like Zomato. The customized notification they send you at the right time suggests food according to your taste. However, this makes the user feel that the business cares for them and their needs.
4. Reward User Loyalty
The mobile app needs to offer something to the users in the form of rewards that will encourage them to use your app. In addition to this, gaming category apps can send rewards in the form of power-ups when they complete one level in the game. Therefore, a mobile app should provide a reason for the users to revisit the mobile app and earn a reward every time they engage.
5. Work On Feedback
To keep the users glued to your mobile app, it is important to enhance the user experience by acting on the feedback and reviews they leave for you, Therefore, the review section on your mobile app page helps to get the feedback from the users directly and work on the new updates accordingly.
There are many more ways than can help you retain your users to the app. For Instance, A/B testing of features, leveraging app store listing descriptions and encouraging two-way communication with the users. We can help you build robust mobile apps for your business. Core Techies, a web and mobile app development company in the Netherlands is your perfect tech partner.
Do you have an app idea? Get in touch with us now!