Do you want to know how live streaming apps are transforming online shopping? We get to see more brands using live streaming apps to reach out to their customers. Live commerce is the new way to reach consumers by going live directly and video e-commerce. Hence, it helps to revolutionize the retail industry and the shopping habits of your target audience. Moreover, the pandemic has forced people to change their shopping habits and adopt new ways to buy products. Do you know many outlets have to shut their operations during the wave of Covid-19? Therefore, the aim of the retailers should be to explore new opportunities and adopt new ways to increase visibility and sales.
Live Commerce is Trending Globally. Why?
It was in the year 1994, that Zee Tv launched Asian Sky Shop, the first teleshopping channel. It was through these anchors used to sell products live on television to the viewers. Hence, since then we can see people are adopting new ways to shop for whatever they need. Moreover, live commerce or live streaming apps are helping brands to bring customers one step closer to a physical shopping experience. The significant role here is played by live streaming platforms that ensure a seamless experience for the customers.
China is the biggest market for live commerce shopping globally. It is estimated to grow by $770.70 billion by 2023. For instance, Taobao, the world’s biggest e-commerce website helps in empowering farmers, sellers, and entrepreneurs to directly connect with consumers. However, India’s e-commerce industry is booming and exploring new horizons to enhance sales. A report highlights that India’s live commerce will reach $4,5 billion by 2025. It also states that among all the categories beauty and personal brands will discover huge growth. Therefore, we witness a shift in the shopping habits of Indians because of this brands with strong social media presence are conducting live using live streaming apps on social media platforms.
Why Should Brands Use Live Streaming Apps in 2022?
India is the potential market for live commerce in the times to come. Core Techies, a mobile app development company in India bring to you reasons you should start using live streaming platforms to sell products.
- Connects Directly to the Customers.
The live streaming mobile apps allow you to directly reach potential customers simply by going live. It enables you to develop a 1: 1 connection and interaction with the audience and helps to clarify their doubts instantly. The aim is to answer the queries of the customers while being live on the platform. Therefore, it helps to close quick purchases from the customers watching your live session.
2. Breaks a Language Barrier:
When a person sells products can convey the entire deal in different languages as per the target audience. This is because we get to see people joining live from across the globe so interacting in one language can be a hindrance and block sells. Therefore, a person can speak the same thing in multiple dialects and languages if a viewer fails to understand the deal in a particular language.
3. Reach a Wider Audience;
When you are going live there are chances you get connected and expand your reach and visibility. It enables you to increase sales and make profits by selling your products to a global audience. Therefore, you can create a global presence for your brand and earn fame.
There are small brands that are currently leveraging the going live feature available on social media platforms like Instagram, and Facebook to enhance their reach and expand visibility while sitting in another country or city. Thus. live commerce is gradually expanding in the Asian market as well. Hence, some brands are thinking to utilise live streaming apps to sell products and services to the target audience.
Do you want to get a live streaming mobile application developed for your business? Get in touch with us and discuss your business plan and turn it into a robust mobile app.