Do you want to maximize ASO strategy to rank your mobile app higher on App Stores? The software updates in iOS15 and Android 13.5 has highlighted the need to level up your app store optimization to increase your growth. Core Techies, a mobile app development company in India brings ways to enhance your ASO strategy in 2022. Keep reading and keep exploring.
The App stores are cluttered with mobile applications. For instance, approximately 200k mobile apps are released every month. It can be further subdivided into iOS mobile apps and Android. Therefore, 5.8 million mobile apps are live currently on both the app stores.
In this blog, we will suggest
- ways to maximize ASO after the changes in iOS15 and Android 13.5.
- The most popular mobile app category and its genres
Hence, ASO plays a very important role in acquiring new users and retaining the existing ones. Thus if you want to increase mobile app downloads.
How to Maximize ASO After the recent changes in iOS and Android?
Do you want to know the most popular category in mobile apps? The mobile gaming category is the most popular on both mobile app stores. However, we get to see more mobile applications released on the Google Play Store because Android mobile phones have always been the first choice of the new mobile phone user specifically in Asia. Secondly, android phones provide more memory space at a cheap price than phones that run on iOS.
Are you wondering why gaming is the first mover in mobile applications? This is because advanced techniques are used to develop gaming apps. In addition to this, gaming mobile apps enable to monetize the app by introducing in-app mobile purchases for the users. Therefore, hyper-casual gaming uses the most sophisticated techniques for in-app purchases.
Here are the 6 ways to maximize ASO strategy to increase mobile app downloads:
1, Prioritise Organic Reach:
The mobile app developers need to prioritise organic reach to increase the number of downloads. It is possible if you introduce incentive programs for the users. Moreover, PR and traditional mobile app marketing can help you enhance your organic reach. For instance, the gaming sub-genres-RBG, Shooting, Sports and Action etc saw a 70-80% increase in downloads using organic methods.
2. Use both Brand and Generic Keywords:
Do you want to maximise your ASO strategy to rank your mobile app higher? It is time to leverage both brand and generic keywords. Moreover, it will help you dominate the search traffic. In simple words, a mix of both types of keywords can help you increase app downloads. Hence, it is equally important to understand the fact that keyword strategy can vary by category and by country. Therefore, a deep study of the market and category is mandatory before you set your keywords strategy.
3. Local ASO:
The experts suggest that when you plan your local ASO strategy, you need to include a mix of both local and English keywords. Moreover, it includes the countries where English is not the primary language. This is because the branded keywords are often in the English language and using English keywords will help you dominate search traffic.
4. Optimise your Updates
This is the most common suggestion to maximize ASO strategy to retain your mobile app users. Hence, it is necessary to update your mobile app store description, name, and screenshots. The best way will be to write your app description using keywords and highlighting the features of your app.
5. Leverage Paid-Ad Downloads and Paid Search Downloads
Both Paid-Ad downloads and Paid Search Download techniques also help to increase the user base of your mobile application. Paid Ad downloads are a method where a user is prompted by your mobile app ad in the app store to take an action. On the other hand, paid search download is the method where you advertise on your target keyword.
When there is a cluster of mobile apps in the app stores. It becomes important to revamp your App store optimization strategy to increase your mobile application downloads and dominate the App store search traffic.
Core Techies is your best tech partner to develop robust mobile apps