Mobile Application development is an art which weaves your imagination and gives it wings of technology. Social media can be one of the mediums to promote your applications. The top mobile application development companies develop thousands of apps with a resolve to give best to their clients. Are you looking for ways to promote your mobile application? Digital marketing can be a bonus to promote and increase the visibility of your app. Hence, it is a belief that once an application is developed and launched on Google Play and Apple store the work is over. Nevertheless, launching an app is not the end goal, it should yield profits to the organisation.
Social media can be the best platform to give that extra edge to your application. What makes the app successful after it is launched for the users to install? Marketing strategy is the sole weapon to promote and increase its reach in the market. The best digital marketing company in India, assist their clients with customized marketing strategies to make the mobile application a success.
Mediums to Promote Mobile Application on Social Media
Social Media is the fastest and easiest way to promote anything to get a larger audience. Different brands these days collaborate with the popular social media platforms to get greater visibility for their product. Gone are those days when advertisements in the newspaper were the sole medium to promote their products. In the times when everything is easily available to people through digital platforms. Therefore, digital marketing has become the medium to promote anything new in the market.
Social media platforms like Facebook, Instagram, Snapchat and Twitter are the platforms in our hands to promote our mobile application and engage with more users. Core Techies, the best mobile development company in India, provide robust solutions to their clients for promoting their application on social media. We gave this platform to our digital marketing team to share simpler and responsive ways to promote the application.
Ways to Promote Mobile Application on Social Media:
Are you thinking we will ask you to go for paid advertisements for promoting your mobile app to make it popular among the general public? Paid advertisement is one of the ways to expand your product reach. Apart from the paid advertisements, there are other ways to catch the eyeballs of people who may want to give a try to your mobile application. Hence, Let us straight away dive into the topic. Keep reading and keep exploring!
1. Save Time:
Are you wondering what do we mean by saving time? Mobile development is not a one-day affair. Developing a mobile app requires planning, technology, strategy and methodology. Similarly, promotions too require the right marketing strategy. Hence, the plans regarding promoting an app should be made before launching a mobile application.
2. Before Promotions:
When we say that promotions need to be planned before, we want you to do the background research. This research will help you identify your target audience. After all, before applying efforts we need to know who are our targeted audience. We should be aware of the suitable social media platform for our product promotion. Hence, detailed information about what appeals to them the most in apps. Therefore, knowing your app user requirement will help you scale your mobile application in the app store
Easy Ways of Promotions of Mobile Application:
1. Content, Feature and Appeal:
The app store is a galaxy of various applications for the people. The best mobile development companies should focus on the presentation of the application. The content and the quality of an application should be so enriching that it appeals to your target audience. While the application is in the process of development, the right colour theme, apt images and simple content can make it successful.
2. Tech Influencers:
Technology influencers can bring more visibility to your product. Are you thinking how can this be possible? For instance, we come across major fashion brands reaching out to the celebrities to gain more reach for their products. Similarly, you can reach out to tech influencers for paid promotions and ask them to review your app on their social media platforms. These influencers have great credibility in the market. Therefore, their followers can try out your mobile application.
3. User-Generated Content:
User-generated content means to promote your application in the market by marketing their experience while they used the app. For instance, you can ask your existing users to share their reviews on the application on their social media. Therefore, existing users can also rate your application.
If you are on social media platforms, you would have seen how often people and major brands are conducting giveaways. Facebook, Instagram and Twitter, are filled with giveaway posts by brands these days. They act as a popular method to promote your brand and application. Nike, Samsung, Penguin Publishers and Nykaa keep conducting giveaways to bring more audience to their brands.
New Trending Ways to Promote Mobile Application on Social Media.
Apart from the above ways to promote your application and expand your reach. There are some more trending ways through which brands are trying their best to gain visibility. For instance, brands using features like Facebook and Instagram live. Hence, using these recently introduced features major brands are conducting their launch on social media platforms.
The case is similar to technology brands who prefer doing Facebook live and discuss the utility of the product. The purpose is to make the audience aware of the products newly launched. Therefore, these live sessions help in broadcasting their product and create a one-one discussion with the live audience.
In conclusion, it can be understood that mobile application development involves a complex process. Similarly, promoting the application is a herculean task. Marketing of the application requires an insight which can help you reach the right users. It is not easy to make an application a success. There should be a strategy which should be perfect in all ways. Therefore, a professional digital marketing analyst can be the best advisor to help you promote your mobile app.